DUAL PRICING is the secret to getting more from every transaction.
True Dual Pricing is now available for in-person payments as well as for invoicing and hosted payment pages.
Eliminate 100% Of Your Card
Acceptance Fees!
Why Do You Need Dual Pricing?
By adopting a dual pricing model, you no longer have to concern yourself with the rising cost of accepting card payments.
Implementing a higher card price along with the option for customers to avoid it by paying with Cash or ACH is a win-win.
It offsets all your card processing fees while giving your customer multiple ways to pay.
How Does It Benefit Businesses?
The savings and simplicity make dual pricing hard to ignore:
- You don’t need to worry about the rising costs of accepting payments. Your merchant account bill at the end of the month is exactly $0.
- Fees like Interchange, PCI Compliance, Batches, Transactions are all rolled into your higher card price – eliminating all surprises.
- Dual Pricing works whether you accept payments in-person, or via electronic invoicing.
- Bank reconciliations are a breeze as you are funded 100% of sales with no fees to record.
How Does It Benefit Customers?
Many people aren’t particularly enthused about the idea of a cashless society:
- Cash and ACH paying customers will no longer have to foot the bill for card processing fees and rewards.
- Savvy customers will enjoy a discount of 3-4 cents on the dollar to pay in cash or ACH.
- Customers will appreciate both price options being offered and fully disclosed during their experience.
- The dual pricing model allows you to be transparent with customers about the fees your business incurs.
Why Not?
With dual pricing, clients who want to use ACH or credit card as per their convenience can do so easily.
By including both an ACH payment option and a credit card payment option, not only eliminate 100% of your card acceptance fees,
but also offer clients more convenient purchasing options.